As part of the four technology platforms in colour, Xerox has launched four colour printers and production equipment. As a result, Xerox India became the first company to offer SMB, Enterprise, Government, and Graphic Arts customers a choice of four technology platforms in colour - Laser, LED, Solid Ink and Inkjet to give customers a wide choice of printing solutions and improve efficiency, enhance productivity and reduce overall cost of ownership.Â
The new launches include - Xerox WorkCentre 7120 Multifunction System, Xerox ColorQube 9201/ 9202/ 9203 Multifunction Systems, Xerox 7142 & Xerox 8264E Color Wide Format Printers. The new colour range is available across Xerox's partner network and customers can contact Xerox India at ASK XEROX - 1800 180 1225 or 39012000 (add prefix of local city code).Â
The launch includes Xerox's patented Solid Ink technology platform - Xerox ColorQube series - 9201 / 9202 / 9203 Multifunction System. Solid Ink is a proven colour printing technology by Xerox that uses solid sticks (or blocks) of no-mess, non-toxic ink instead of toner or inkjet cartridges. Solid ink is easy to use, produces incredible colour print quality, is cost-effective and environment-friendly.Â
Xerox also announced its foray into the AO Wide Format Inkjet printer category unveiling the Xerox 7142 and 8264E Color Wide Format Printers.Â
Speaking at the launch, Andrew Horne, Managing Director, Xerox India, said, "Xerox's strength has been as a technology innovator having ushered multiple technology revolutions in the printing industry. Today, we create yet another industry milestone by offering four technology platforms under colour - Laser, LED, Solid Ink and Inkjet - under one roof, an industry first giving consumers a wide choice of technologies to choose from.”Â
He added, "In our go-to-market strategy for 2010,  we have focussed on providing better value proposition to our customers by broadening the solution offering and focussing on all the segments and key verticals  such as Corporate, Enterprise, Government, SMB, and Graphic Arts community."
Further Vipin Tuteja, Executive Director Marketing, Business Support & International Business, Xerox, added, " We are introducing 18 roadshows in the next 4 months, which will promote our newly launched products along with the already existent ones."
Xerox also showcased seven other products ranging from Xerox Phaser 8860 Color Printer,
Xerox 4127 with High Capacity Stacker, Xerox WorkCentre 5700 Series Multifunction System,
Xerox Docucolor DC 252 with FFPS+OHCF, Xerox 700 Digital Press with EFI, Xerox 6279 Wide Format Printer and Xerox WorkCentre 7435 Multifunction Device.
