Yahoo! has recently announced its annual "Top 5 Fastest Growing Businesses in Search Marketing" and "Top 10 Most Popular Search Keywords," useful for enterprises' online search marketing investments. In the first half of 2010, an integrated analysis was conducted on Yahoo! Search marketing data from five Asian nations (Taiwan, Hong Kong, South Korea, Singapore, and India). As per the results, the most popular search keyword across Asia was "travel". The second most popular search keyword in Taiwan, Singapore and India for the first six months of 2010 was “gaming”.Â
Coming out from a recessionary phase, India's trend is inevitable with the growth in the popularity of Jobs, Travel, Mobile and Matrimony segments. Local online job portal Naukri.com is ranked no 1 followed by Monster.com and Monster Jobs in the most popular search keyword list. Job portals turned out to be a major destination for Indian users. Trending well with the growth of the Indian economy and increasing telecom and broadband penetration is “Nokia Mobile” and “broadband providers”, which also features among the top keywords in India.Â
The Indian users definitely took great interest in travel and tourism with “Travel” related search keywords also becoming popular, thanks to resurgence in the hospitality sector. Based on the “Top 5 Fastest Growing Businesses in Search Marketing” in the first half of 2010, “travel and tourism”, “education”, and “medical cosmetology” businesses were the fastest growing businesses in the search marketing market due to the booming travel business, great emphasis on education and training programs and pursuit of beauty and health in various Asian nations.Â
With numerous users and insightful observations on consumers, Yahoo!'s Search marketing service is a great marketing tool, consisting of “scale” and “science”. Through the precise and direct marketing approach, advertisers may find their potential consumers with the most interest in various products as consumers always search whatever they need online.
