ZEDO has entered into strategic partnership with the digital subsidiary of the large Hakuhodo agency group in Japan, DAC. The strategic partnership begins with collaboration in which DAC’s SSP, Yield One will reach billions of impressions worldwide through ZEDO. Further joint efforts will be announced in the following months.
Roy deSouza, CEO, ZEDO, said, This is a ringing endorsement of ZEDO, its technologies, its worldwide engineering team and the highly successful ZINC exchange. ZINC video ads reach users that other exchanges cannot reach.
After extensive research and testing of most ad technology platforms worldwide we have decided to enter into a long-term partnership with ZEDO for multiple products and future products. We believe it has the best suite of products and technology for the changed marketplace of today, explained Akihiko Tokuhisa, CTO, DAC.
To solidify the partnership DAC has made a strategic investment in ZEDO.
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ZEDO gets strategic investment from DAC
