HT Impex, importers of the brand Zen The Master, took their distributors for a fun trip to Goa. The trip was organized as a bonding exercise between Zen and its valued channel partners. The entire purpose of the trip was to inform the channels about the vision of Zen what they have done till date and their plans for the future.
This included showcasing of new items that will be launched within the next two months. Also on the agenda was feedback from their distis regarding various issues where each person got a chance to put across their suggestions/complaints and got their issues resolved. Also, the distis shared experiences about Zen and various ways to make the brand stronger in the coming days to face LFRs. Zen The Master also announced sales targets and incentives for distis commencing 1st February, 2008.
Says Zainul Tinwala, CEO, H T Impex, “We decided to take our loyal channel partners to Goa purely as a gift from our company. No sales targets or incentives were set for eligibility for this trip. This was an effort on our part to promote closer bonding within the Zen The Master family.”
As this was a first trip from Zen, no eligibility criteria was imposed. Instead, they had invited all their partners who were doing consistent business with them, whether small or large. The response from the distis was very good. All the distis have requested H T Impex to have regular outings like these every six months as they had such a great time. Abhinandan (Arihant Marketing, Pune) said, “Zen should plan such trips more often as this allowed us to share our concerns and suggestions with the brand. It made us feel part of the Zen family. In fact, we do not mind going for such trips even on a paid basis as we had such a good time together.”
Zen The Master will be planning more such trips now, as the response was very good. They are, in fact, planning an incentive Bangkok trip, details of which will be announced this month.
“Zen The Master†organizes Fun Disti Trip To Goa
