ZINC India - online advertising exchange launched

Indian-origin Silicon Valley entrepreneur and the founder & CEO of ZEDO, Roy de Souza has launched ZINC India, India's first online ad exchange through an independent company ZINC India Pvt. Ltd. specifically created for this purpose.

ZINC India will work as a marketplace or exchange that brings together publishers and media planners to buy and sell online ad inventory. ZINC will function like any other exchange. Simply put, ZINC India is an ecommerce site that sells advertising space to media buyers and advertisers.

ZINC ad exchange allows any of the sites using ZEDO ad serving technology to immediately list their ad space for sale on the ZINC India Ad Exchange. Any advertiser or agency can then instantly find the ad space they need and buy it with a click of a button. The publishers that are already selling on the exchange include key English websites and also newspaper websites in Hindi, Telegu, Tamil, Punjabi and Malayalam that also have high SEC readers visiting them.

Roy de Souza, CEO ZEDO and MD, ZINC Ad Exchange (India) said, "An Ad exchange is a one- stop- shop for agencies to compare prices and buy online ad space. Today, if any agency needs to buy online ads he/she needs to call up websites and ad networks to get current market rates and availability. The agency will then put all this together and then again present these rates to the client. This is way too time consuming and inefficient. ZINC is the future of the buying reserved inventory online.  Besides showing online ad rates LIVE much like a stock exchange, it will save agencies a lot of time and money. Agencies as well as publishers are already very excited about this new avenue."

Krishna Prasad, Chief Experience Officer, Dentsu Digital said, "Dentsu Digital is very particular, meticulous and choosy when it comes to buying ad inventory for our clients. The ZINC ad exchange will allow us to more easily buy brand-safe reserved ad inventory in India. It will be a valuable tool for Dentsu Digital and our clients."

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