Zinnov Study reveals young Bangaloreans using Tablets for Work

Zinnov has reported findings of a Bangalore-based study, revealing Tablet purchase and usage patterns of individuals. Surveying over 850 consumers who currently use, or have used tablet devices in the past, the study offers a detailed analysis of drivers and enablers of the market in the city.
 
According to the released Zinnov report, 49% of all respondents between ages 21 and 30 use their tablets for work, strongly signifying that the younger generation is leaning towards workaholism. This is further reiterated by the fact that 60% of all men and women use their tablets to access emails, with more percentage of men than women using tablets for work. This shows that the line between professional and personal lives of individuals is slowly fading and the young workforce is keen on being able to work round-the-clock.
 
Another interesting finding of the study was the fact that 72% of tablet owners in Bangalore are addicted to their devices and tend to use them every single day. In fact, 53% of young professionals in the age group 21–30 are unable to let go of their tablets even while travelling and 63% of them have admitted to using their tablet throughout the day, with no fixed time.
 
“Customer’s satisfaction is remarkably high amongst premium tablet brands such as Apple and Samsung, where purchase decision is primarily driven by technical specifications and hard attributes, but inconsistent amongst the economy brands. Economy tablet brands will need to focus on delivering functionalities beyond basic internet browsing and email access to ensure better customer satisfaction. Bangalore is a highly tech-savvy city, and Bangaloreans are enthusiastic to embrace cutting-edge technology devices,” says Kishan Bhat, Director – Engineering & IT Excellence, Zinnov.
 
A cross-vendor analysis found that Samsung, Acer and HCL users tend to use their tablets for office work rather than other tablet users. Micromax. Karbonn and HCL tablets, categorized under economy devices are the most sought-after devices, bought for kids. Apple users, on the other hand, generally limit usage to home and despite their high price, have surpassed all other brands in delivering high levels of customer’s satisfaction with 99.7% users satisfied with their purchase. This was followed by Samsung (97%) and further by economy models – Micromax, Karbonn and HCL devices. Economy tablets drive sales owing to their lower-pricing models, and this directly affected customer’s satisfaction.