Arijit DeyÂ
Channel Head - India & SAARC Region, Zoom
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“Zoom is very focused on our channel-first strategy across India and SAARC. Our vast and specialised partner ecosystem is central to how we bring Zoom’s innovations to customers across India and SAARC. As organisations increasingly look beyond standalone productivity tools and AI to improve how work gets done, we help our partners deliver greater value to customers and capture new opportunities.
Our approach to AI is grounded in responsible innovation, with privacy, safety, and security by design principles applied across our products and capabilities. While our core channel strategy is consistent globally, we localize it for India’s unique use cases and the way customers here engage with organizations.
CHANNEL STRATEGY FOR 2027
We will continue to work to strengthen our channel-first approach through the Zoom Up Partner Program, empowering partners with enhanced tools, streamlined processes, deeper engagement opportunities, and expanded access to Zoom’s growing portfolio of workplace, customer experience, and AI-powered innovations. We are actively expanding our India & SAARC partner ecosystem, working with leading ecosystem partners to bring our AI-powered solutions to customers throughout the region. Creating a Partner Self Service is key as we move into 2027. It’s not just a process change; it's a commitment to helping our partners be more self-sufficient, competitive, and successful in the market. Zoom is expanding into the CCaaS ecosystem in India, with leading CX partners bringing Zoom’s AI-powered Zoom CX solutions to enterprises and BPOs. Looking ahead, we will focus on deepening partner engagement, accelerating channel-led growth, and empowering partners to help organizations turn conversation into completion.
A UNIQUELY PARTNER-FRIENDLY PROGRAMME
Within the Zoom Up Partner Program, partners are assessed on separate, tailored tracks for Resale and Agency Partners. This helps ensure measurement and rewards are relevant to their specific business models. The Zoom Up Partner program is uniquely designed to help protect partner interest that aligns opportunities to the partner with maximum support from Zoom to help close and co-own the opportunities. Through the Zoom Up Partner Program, partners are equipped with enhanced tools, enablement and support to help strengthen their expertise across Zoom’s system of action and help accelerate their go-to-market efforts. A dedicated solution engineering team runs regular enablement sessions and AI-focused bootcamps, so partners can take Zoom’s message to their customers.”
