The smartphone brand of ZTE, nubia has revealed that it has bagged a record-breaking 2.5 million orders for the Z5S and Z5S mini on JD.com as consumers in China overwhelmingly endorse the best-in-class photography innovations and other user-driven features pioneered on the new devices.
The market response to Z5S, priced at RMB1,999, and Z5S mini priced at RMB1,499, surpassed a sales record previously set by Xiaomi. The two new smartphones were designed using consumer feedback garnered by nubia and JD.com in a C2B (consumer to business) approach to deliver a customer-defined user experience. Z5S and Z5S mini take nubia’s strengths in smartphone photography to a new level, becoming the first phones in China to offer the optical image stabilizer feature.
Ni Fei, General Manager, nubia, expressed, “At nubia, we want to redefine user experience and become a true ‘Internet phone’ brand. We are committed to product excellence, and we want to stand tall in comparison with all the leading smartphone brands. To achieve this, we are open to feedback from users so we can truly earn their confidence and trust, and we will leverage ZTE’s high-quality supply chain to give users a high-quality and comprehensive online purchase experience.”
nubia is working closely together with JD.com’s JDPhone program in order to provide consumers with a trustworthy, convenient and trendy way to shop for new phones. The collaboration with JD.com will help strengthen nubia’s “Internet phone” strategy and capabilities
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