Aryan Khan’s directorial debut sparks boAt-Netflix collaboration with loud, bold party vibes

boAt has launched the PartyPal 700 speaker, inspired by Netflix’s The Bads of Bollywood*, blending powerful audio performance with the show’s bold, unfiltered vibe to connect with India’s youth through entertainment-driven tech innovation

Aryan Khan’s debut series, The Ba**ds of Bollywood*, has become the talk of the town within 24 hours of its premiere on Netflix, trending at No.1 and igniting a viral meme fest across social media. Produced by Red Chillies Entertainment, the edgy and unfiltered show offers a bold take on the chaotic, behind-the-scenes world of Bollywood, earning it a quick rise to pop-culture fame.

Riding the wave of this momentum, India’s leading audio brand boAt has teamed up with Netflix India to launch the PartyPal 700, a high-powered speaker that mirrors the series’ loud, unfiltered energy. The collaboration aims to connect with India’s youth by merging entertainment, lifestyle, and cutting-edge technology through an immersive product experience.

PartyPal 700 takes centre stage

At the heart of the campaign is an ad film featuring the cast of the show—Lakshya Lalwani, Bobby Deol, Mona Singh, Anya Singh, Sahher Bambba, Manoj Pahwa, and Raghav Juyal—engaged in candid, no-holds-barred banter, powered by the boAt PartyPal 700 speaker. The ad culminates in a surprise cameo by boAt co-founder Aman Gupta, who saves the party from a crash with a cheeky line: “Beta, teri party ko doobne se ab Shark hi bacha sakta hai.”

Speaking on the collaboration, Aman Gupta said, “The Ba**ds of Bollywood is full of drama and unapologetic energy, making it the perfect platform to showcase our PartyPal 700. This speaker is for people who like their parties loud and their vibe bolder.”*

Seamless integration and retail rollout

boAt’s audio products, including the PartyPal 700, Stone 1800, and premium headphones, are not only featured in the ad campaign but are also organically integrated into the series. This strategic placement ensures that boAt isn't just a product in the background but a functional and cultural part of the storyline.

All featured products are available via boAt’s official website, Amazon, Flipkart, and top retail outlets nationwide.

The Ba**ds of Bollywood* premiered on September 18, 2025, on Netflix.