India is fast becoming one of the world’s most AI-driven digital markets. An estimated 72 million Indians now use ChatGPT every month, while Jio’s partnership with Google Gemini and the rollout of AI-generated responses for nearly 30% of all Google searches are fundamentally changing how people find information.
Search is no longer limited to blue links—consumers are increasingly asking AI tools direct questions and making purchase decisions based on those answers.
This shift has major implications for businesses. Customers are no longer just “searching” for brands; they are consulting AI assistants to compare options, evaluate trust, and decide where to buy. In many cases, the AI response itself becomes the decision point. If a brand does not appear in these AI-generated answers, it risks becoming invisible at the very moment customers are ready to act.
For enterprises, this means traditional SEO alone is no longer enough. Visibility in AI-driven discovery—across chatbots, AI search results, and digital assistants—is becoming critical to customer acquisition and revenue growth. Brands must rethink how their content, data, and digital presence are structured so AI systems can accurately surface them as credible, relevant choices.
As AI becomes the new interface to the internet, being “AI-discoverable” is quickly turning into a competitive necessity. Those who adapt early will capture mindshare and market share; those who don’t risk being left out of the buying conversation altogether.
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