Amazon.com Inc launched an online pharmacy on Friday in India to serve the city of Bengaluru, the latest move by the e-commerce giant to widen its reach in a key growth market. With this Amazon Pharmacy, will soon offer deliveries across the city. It will offer both over-the-counter and prescription-based drugs as well as basic health devices and traditional Indian herbal medicines.
Seems there is retail war is going in the country, with the increasing competition in India with Flipkart, JioMart and other smaller players in the local level.
While India is yet to finalize regulations for online drug sales, or e-pharmacies, but the growth of online sellers such as Medlife, Netmeds, Temasek-backed PharmEasy and Sequoia Capital-backed 1mg has threatened traditional drug stores. The companies have said they comply with all Indian laws even as many trader groups continue to protest against e-pharmacies, saying it would lead to sale of medicines without proper verification.
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