HONOR integrates AI-powered ‘Uttik.com’ to elevate after-sales service experience in India

Integrated across explorehonor.com and other digital platforms, Uttik.com handles high-volume support queries instantly, offering verified answers, regional language support, and continuous learning through Answer Engine Optimization for faster, more accurate, and inclusive after-sales service across India

HONOR’s official brand partner in India, PSAV Global, has rolled out Uttik.com, a new AI-powered support engine integrated into its after-sales service network. The tool aims to enhance customer support by offering faster, more accurate responses in multiple regional languages—reducing friction and delay in smartphone servicing across the country.

“Customer satisfaction and after-sales excellence remain our utmost priorities,” said CP Khandelwal, CEO, PSAV Global, HONOR’s official brand partner in India. “Speed means nothing without accuracy. By adopting Uttik.com, we are ensuring that our customers not only receive faster responses but the right answers, in the language they speak. It is not just about automation but about empathy at scale. We know there is more work ahead, and we are committed to fixing what matters most to our users.”

AI that understands context, language, and urgency

Integrated across explorehonor.com and other digital platforms, Uttik.com is built to handle a high volume of routine queries such as warranty status, software updates, repair policies, and basic troubleshooting—instantly and without the need for raising a ticket. The AI engine brings several intelligent features to the table.

The Uttik.com engine offers instant, verified answers, giving users fast access to reliable information on device issues and service policies. Its Answer Engine Optimization (AEO) feature enables the system to continuously learn from product manuals, FAQs, and customer feedback, ensuring more accurate and relevant responses over time. To enhance inclusivity, the platform also supports regional languages, with the initial rollout covering Hindi, Tamil, and Bengali (in beta).

In addition, reputation-based feedback mapping allows the system to analyze insights from social media, forums, and online reviews, helping the brand proactively address recurring concerns. A support intelligence dashboard provides real-time query data, enabling HONOR’s service teams to identify trending issues and fine-tune communication and policy decisions accordingly.

Responding to a shift in consumer behaviour

With the global AI chatbot market projected to grow from $15.6 billion in 2024 to $46.6 billion by 2029, consumers are increasingly turning to instant, AI-driven solutions. HONOR’s move to integrate Uttik.com signals a clear intent to align with evolving user expectations, especially in India’s rapidly digitizing Tier 2 and Tier 3 cities.

PSAV Global’s latest initiative positions HONOR as a forward-thinking brand focused on scalable, intelligent, and empathetic after-sales support.