India appears in top three markets for AI-powered Bing preview

As per Yusuf Mehdi, Corporate Vice President and Consumer Chief Marketing Officer of Microsoft, India has emerged as one of the top three markets for Microsoft's new Bing preview incorporated with ChatGPT. Mehdi said that the company is in 169 countries and India is one of the top three markets for them in this new Bing preview. In fact, India is the top image creator market, based on users using the feature, which is really pretty neat.

"Search has changed and will change. It's not going away. Just like when television came into existence, radio didn't go away, but TV got a lot more excitement. Same will happen here. The new capabilities of AI for chat of answers are now increasingly exciting because they're helping answer questions that search didn't do. And with Bing, we are completely unique in that leadership today,” Yusuf Mehdi said.

Microsoft has a vision about the world moving from search engines to what it thinks of "as your co-pilot” for the web. That does four things: do better search, give answers to questions, chat and create content.

“So, of all the countries in the world, India's the top. With some of these visual capabilities, one of the things we also announced this last week is knowledge cards. So that you can now get richer views of the searches. We are seeing a Bollywood actor Kiara Advani as the top search in knowledge cards with other actors rounding out in the Indian market. So, seeing great engagement there (in India),” he said.

He said the Indian market is very active as people in the country are using many of the new features that Microsoft has recently launched. The new Bing has been receiving very positive feedback from its users.