Meta to boost festive season sales in India with AI-powered ad tools

Aimed at helping Indian businesses capitalize on the upcoming festive season, Meta has rolled out a new suite of AI-driven advertising solutions. The updates focus on Reels, creator collaborations, omnichannel campaigns, and automated ad optimization, as the company seeks to strengthen its position in India’s booming e-commerce market.

Meta plans to provide marketers with deeper insights to enhance their creative diversification strategies, and simplify the process of directing customers toward festive offers both online and in-store.

Marketers turn to video and creators to help tell their brand story, explain their products and reach new customers. And therefore this season, Meta is making it easier than ever for marketers to tap creators in their campaigns. To enhance localization, Meta is introducing new language and regional filters to connect businesses with relevant creators.

Marketers can also tap creators to merchandise their products by combining partnership ads with Advantage+ catalog ads. This now includes the option to add a partnership “intro card” from a new or existing partnership ad onto a catalog carousel ad.

Furthermore, when advertisers run partnership ads by enabling the “Show Products” optimization in Advantage+ creative, Meta will automatically turn their single media partnerships ad into a catalog ad if Meta thinks it will increase performance.

Advertisers who tested the ‘show products’ optimization in Advantage+ creative with partnership ads saw a 4% higher click-through rate and 3% higher conversions compared to partnership ads without this optimization.