OYO rebrands parent company as PRISM to reflect global vision and IPO plans

Chosen from over 6,000 global entries, the name PRISM reflects OYO’s focus on innovation, scalability, and profitability, as the company readies a renewed IPO filing with SEBI in November, targeting a $7–8 billion valuation

Oravel Stays Ltd, the parent entity of hospitality giant OYO, has unveiled a new corporate identity, rebranding itself as PRISM, a move the company says aligns with its broader global strategy and evolving business portfolio.

While the OYO brand will continue to serve as its primary consumer-facing identity in the budget accommodation space, the new corporate name aims to represent the group’s diversified presence across hospitality, vacation rentals, co-working, and event services.

From budget hotels to a global travel-tech ecosystem

Founded in 2012 by entrepreneur Ritesh Agarwal, OYO began as a budget hotel aggregator in India. Over the years, it has evolved into a global hospitality platform operating in over 35 countries and catering to more than 100 million users. Its current portfolio includes brands like Palette, Townhouse, and Sunday in the premium stay segment; Belvilla and DanCenter in vacation homes; Studio 6 in extended stays; and Innov8 and Weddingz.in in co-working and events.

The rebranding follows the company’s 2023 acquisition of G6 Hospitality, the U.S.-based operator of Motel 6 and Studio 6, significantly expanding its presence in the North American market.

“This is more than a name change—it reflects our evolution and ambition,” said Ritesh Agarwal, Founder and Group CEO. “PRISM represents a unified, future-ready organization powered by technology, AI, and a commitment to helping partners grow while delighting customers globally.”

IPO plans and strategic reset

The name PRISM was chosen through a global naming contest that received over 6,000 entries, according to the company. Executives say the new identity better communicates the company’s long-term focus on innovation, scalability, and profitability.

The rebrand comes at a crucial juncture, as the company prepares to refile its Draft Red Herring Prospectus (DRHP) with SEBI in November, targeting a valuation between $7–8 billion. This marks its third attempt at going public after previous filings were withdrawn in May 2024.