Snapchat Launches Paid Cloud Plans starting from 5GB Up to 5TB

Snapchat has announced a major update to its Memories feature, limiting free cloud storage to just 5GB. Previously an unlimited option, Snapchat Memories has become one of the app’s most popular tools since launching in 2016, with over one trillion Snaps saved worldwide. Now, users who want to store more content will need to upgrade to one of Snap’s new cloud storage subscription plans.

The new Snapchat Memories Storage Plans start at 100GB for $1.99 per month. Existing Snapchat+ subscribers (currently paying $3.99/month) will see their storage automatically increased to 250GB. For power users, Snapchat has launched a new Platinum tier, offering a massive 5TB of storage at $15.99 per month—making it a direct competitor to Google Drive and Apple iCloud.

Snap clarified that most casual users won’t be affected, as the majority of accounts fall well below the new 5GB cap. However, those who have exceeded the limit will be given a one-year grace period with temporary storage before they must subscribe or delete content.

This move is part of Snapchat’s broader strategy to diversify revenue streams beyond advertising, following the recent launch of Lens+, a $9 subscription offering premium augmented reality filters. With this update, Snapchat joins other tech giants in monetising cloud storage services, reflecting a growing demand for secure, long-term photo and video archiving.

For everyday users, the impact may be minimal, but for influencers, creators, and heavy Snappers, the choice will be clear: either trim down Memories or pay to preserve every Snap in the cloud.