Sony launches two new Bravia XR OLED TVs

Sony launched two new Bravia XR OLED TVs in India with the cognitive processor XR. The Bravia XR OLED A80K series is currently available in 77 inches, and 65 inches, with the additional screen size of 55 inch to be launched soon.

The new Cognitive Processor XR also offers incredible sound with Sound-from-Picture Reality. The new models -- XR-65A80K and XR-77A80K are priced at Rs 279,990 and Rs 699,900, respectively. They are now available on both online and offline channels.

The A80K series features Dolby Vision, Dolby Atmos, 4K and HDR. The TV includes three actuators and two subwoofers, out of which two of the actuators are dedicated to treble, strengthening localization and surround sound.

The OLED series works with Google TV, Apple AirPlay, and Apple HomeKit. For gamers, it encompasses a dedicated game mode with HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), Auto HDR Tone and Auto Game Mode.

The company said, “The BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The A80K uses Sony-developed SORPLAS with a recycle rate of up to 85 percent in its rear cover.”