Uber names Pradeep Parameswaran as new head of Asia Pacific business

Uber has announced the appointment of Pradeep Parameswaran as the regional general manager of its Asia Pacific region operations.  Parameswaran will start his new role next week. He will be tasked to improve Uber’s presence in the nine nations in the Asia Pacific region.

According to Parameswaran, “There is huge potential to serve more Uber customers and continue innovating across the diverse region, whether that be taxi partnerships in North Asia, new products like Uber Rent in Australia or pushing two and three-wheelers deep into the Indian heartland.”

During his tenure as the chief of Uber India and South Asia, Parameswaran helped the firm grow and steer through some tough decisions in the world’s second largest internet market. Uber said earlier this year that in 2019, it handled 14 million rides each week in India.

Parameswaran will be overseeing Uber’s ride business in the Asia Pacific region, but not the food delivery category, the firm is also running a selection process to determine a replacement for Parameswaran’s former India role.

He will also be moving to the company’s yet-to-be named new headquarters in APAC. The company has said it wants to move its regional headquarters to Hong Kong, the semi-autonomous Chinese territory, where the company operates in a legal grey area.

Andrew Macdonald, SVP of Mobility and Business Operations at Uber said in a statement, “We’re pleased that Pradeep Parameswaran will take on an expanded role as Regional General Manager for APAC. After capably leading our India and South Asia business since 2018, I know that he will continue to inspire Uber’s next phase of growth across this key region.”