Adobe announces AI-powered creative app for image and video generation

Aiming to make its artificial intelligence (AI) image and video generation tools more accessible to everyday users, Adobe has announced a standalone version of its Firefly application for Android and iOS. The move places the company’s suite of creative AI features into a streamlined mobile interface for the first time. The new app brings with it several key tools, including generative fill, generative expand, text-to-image, text-to-video, and image-to-video functions.

Firefly Mobile is now available for download from the App Store and Google Play. Firefly Boards is currently in beta on the web version. All new features introduced across the Firefly web and mobile apps are included in the Creative Cloud Pro plan.

Pricing (inclusive of GST) is as follows -

·         Firefly Standard: Rs 797.68 per month

·         Firefly Pro: Rs 2,394.22 per month

·         Firefly Premium: Rs 15,965.40 per month

The Firefly mobile app consolidates multiple creative AI tools in one interface. It lets users generate and edit visuals using prompts or reference inputs, and supports mixing different models for tailored output.

Key features include:

·         Text to Image: Generate images from text prompts

·         Text to Video: Create short video clips from descriptions

·         Image to Video: Animate stills into moving visuals

·         Generative Fill: Add or remove elements from images with AI

·         Generative Expand: Extend images by intelligently filling expanded areas

·         AI Model Access: Use Adobe Firefly models along with OpenAI, Google Imagen 3/4, Veo 2/3

·         Creative Cloud Sync: Sync projects across mobile, web and desktop apps

·         AI transparency and creative rights