After rolling out the personality feature for Alexa+ in February, Amazon has now expanded it with the addition of a new personality called “Sassy”. The newly introduced personality brings an unfiltered personality with razor-sharp wit, playful sarcasm and occasional censored profanity. Notably, this personality style is not available when Amazon Kids is enabled, and users need to go through additional security checks in the Alexa app to activate it.
These personalities allow consumers to customize how the voice assistant responds to their questions and requests. With the addition of this new personality, Alexa+ now offers four personalities to choose from, namely — Brief, Chill, Sweet and Sassy. These personalities are in addition to the basic Alexa personality that has been offered since its inception.
Alexa+ is available on Echo devices, through the Alexa app and on the web. It is currently available only in the US, but it is expected to be rolled out to Indian consumers later this year.
According to Amazon, these personality styles are created by modifying several elements of how Amazon Alexa communicates. The company said each style is designed around five factors: expressiveness, emotional openness, formality, directness and humour.
There is also the possibility for users to change the personality style of Amazon Alexa by saying “Alexa, change your personality style” to a compatible Echo device or by selecting the option within the Amazon Alexa app. In the app, users need to select their device, go to Device Settings and then choose the preferred personality style.
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