Apple doubles down on India with sixth Mumbai store

The new outlet at Sky City Mall reflects Apple’s broader India strategy combining retail expansion, local manufacturing growth, ecosystem development and premium brand positioning as the country strengthens its role in global technology supply chains.

Apple is set to open its sixth official retail store in India on February 26 at Sky City Mall in Mumbai, marking another milestone in the company’s long-term expansion strategy in the country.

The new outlet, located in Borivali, signals Apple’s continued push to deepen its direct retail presence as India emerges as both a major consumer market and a global manufacturing hub for the company. Over the past decade, Apple has transitioned from a distributor-led approach to a model centred on company-owned retail stores and local production.

Strengthening retail and manufacturing footprint

Chief Executive Officer Tim Cook has repeatedly described India as a key growth market. Alongside expanding its physical stores, Apple has significantly scaled up iPhone manufacturing in the country, with exports rising steadily in recent years. This dual focus positions India as both a high-potential sales market and a critical link in Apple’s global supply chain.

The Mumbai store is expected to follow Apple’s global retail design standards, emphasising open layouts, accessibility and interactive product experiences. Customers will be able to explore devices, receive technical support, and participate in guided sessions designed to familiarise them with Apple’s ecosystem.

Industry observers note that expanding into suburban Mumbai reflects a strategy to tap rising purchasing power beyond traditional business districts. The move also aligns with growth in India’s premium smartphone segment, driven by increasing incomes and greater adoption of digital services.

Building brand experience in a competitive market

Apple’s retail strategy extends beyond product sales. Company-owned stores allow it to maintain consistent service standards, strengthen customer relationships and reinforce its premium positioning. Financing options, trade-in programmes and ecosystem services further support its effort to make high-end devices more accessible.

The expansion also comes amid anticipation around Apple’s next-generation flagship devices, with new retail locations often serving as launch hubs during major product cycles.

With six stores now operational or announced, Apple’s India push underscores its confidence in the country’s long-term growth trajectory — both as a fast-growing consumer base and as a strategic manufacturing centre in its global operations.