Apple is eyeing the possibility of price hikes for its upcoming fall iPhone lineup. But at the same time it is also keen to avoid linking any increases to U.S. tariffs on imports from China, where most of its devices are assembled. The technology giant’s shares were up 7% in premarket trading, after Washington and Beijing agreed to temporarily slash the reciprocal tariffs on Monday. However, Chinese imports will still be subject to a 30% levy in the U.S.
New iPhones set to be released in the fall include some design and format changes, including an ultrathin design. This fall's lineup is expected to include a thinner model that would stand in the place of the current iPhone 16 Plus.
Apple Chief Executive Tim Cook "has been facing pressure over the U.S.-China trade conflict, which threatens Apple's supply chain," noted the report. In response, he built up inventory in March before tariffs were announced and shifted manufacturing for the U.S. market to India. He said earlier this month that a majority of iPhones shipped to the United States in the April-to-June quarter would come from India.
Apple is among the most prominent firms caught in US-China trade tensions, which intensified in recent months after a series of tariffs initiated by President Donald Trump.
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