Renowned spiritual leader Sadhguru (Jaggi Vasudev) has moved the Delhi High Court seeking protection of his personality rights against unauthorized commercial use and alarming AI-driven deepfakes.
The urgent suit, heard briefly by Justice Saurabh Banerjee, awaits an interim order.
Represented by Sai-krishna & Associates, Sadhguru alleges rampant misuse of his name, image, and likeness by rogue websites and unauthorized sellers, falsely suggesting endorsements.
The petition highlights the manipulation of his voice and speeches using AI tools to craft deepfakes aimed at financial scams and social media exploitation.
Arguing that such actions violate his right to publicity and constitute misappropriation and passing off, Sadhguru's counsel has requested a dynamic injunction — a flexible order to counter evolving digital threats across emerging platforms.
This legal move, aligns Sadhguru with a growing list of Indian celebrities, including Amitabh Bachchan and Arijit Singh, seeking judicial protection against AI-fuelled identity misuse.
The case underscores an urgent call for stronger legal frameworks to safeguard public figures from digital impersonation and fraud in the AI era.
The Court’s forthcoming decision could set a crucial precedent in India's battle against deepfake technology and unauthorized digital exploitation.
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