Salesforce has signed a definitive agreement to acquire Convergence.ai, a London-based startup founded in April 2024, known for its adaptive AI agents that navigate complex digital workflows. The deal, set to close in Salesforce’s fiscal Q2FY2026 (ending July 31, 2025), will enhance its Agentforce platform, a cornerstone of its AI strategy.
Convergence’s technology enables AI agents to handle dynamic interfaces, adapting in real-time to challenges like pop-ups and UI changes, transforming automation into end-to-end, decision-driven workflows.
Founded by ex-Cohere and Shopify experts Marvin Purtorab and Andy Toulis, Convergence’s team, backed by a $12M pre-seed round from Balderton Capital, brings expertise in AI agent design and autonomous task execution.
This acquisition establishes a London-based AI R&D hub for Salesforce, tapping into the UK’s vibrant AI ecosystem. Adam Evans, EVP & GM of Salesforce AI Platform, emphasized, “Agentforce will empower customers with AI agents that perceive, reason, and adapt to modern digital complexities,” projecting one billion AI agent deployments by 2025.
This move aligns with digital-first strategies, mirroring Huawei’s push for tech self-sufficiency and India’s Operation Sindoor, where advanced technology drives innovation. Salesforce’s acquisition positions it to lead in enterprise automation, competing with rivals like ServiceNow by enabling context-aware, scalable AI solutions for sophisticated workflows.
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