Google Chrome remains the world’s most widely used web browser, with a global market share estimated between 52% and 66%. That translates to billions of users relying on Chrome as their gateway to the internet every day.
Given its dominance, Chrome serves as a primary tool for countless digital tasks—ranging from simple searches and online shopping to accessing work platforms, booking events, or engaging in social forums.
This makes it an incredibly powerful window into user behaviour.
The browser collects a wide range of user data, including websites visited, search activity (when using Google), clicked links, device type, and browser version.
While each detail may seem harmless, over time this information builds a comprehensive profile of your habits, interests, and routines.
When combined with data from other Google services, this profile becomes even more detailed—revealing not just online activity, but patterns of daily life, preferences, and potentially even your location and social circles.
On a recent episode of the Lock and Code podcast, host David Ruiz discussed this in detail with privacy advocate Carey Parker. They explored the extent of Chrome’s data collection and its implications for personal privacy.
The episode also shed light on “Incognito mode,” clarifying that it only limits data stored locally and does not prevent Google—or websites—from tracking activity during those sessions.
Ultimately, as Parker explains, Google’s primary business is advertising. All this data helps the company target ads with exceptional precision.
Chrome, therefore, is not just a browser—but a sophisticated data collection tool supporting a vast ad-driven ecosystem.
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