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How digitisation is transforming logistics and supply chain management
With the aggressive pace of economic growth, India is on a fast track to development, powered by innovation and disruption across key sectors, en…
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L&T Technology Services eyes to become the global leader in engineering services
Dr Keshab Panda CEO & Managing Director, L&T Technology Services Brand Positioning vs. Marketing Tactics LTTS is the only Indian pure play compan…
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Going beyond Advertising: The evolution of Augmented Reality and Virtual Reality
A good marketing campaign has the power to change minds and convince the audience to buy the goods and services provided by the brand. But compan…
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Operational Efficiency & Cost-Effectiveness in Enterprise Data Security Systems is Possible
It is becoming more commonplace to run business critical applications on virtualized servers, move core processes to cloud services, and use mobi…
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NetApp is empowering customers to change the world with data
Parag Amalnerkar Director Marketing - NetApp India, South Asia & ANZ Brand Positioning vs. Marketing Tactics Fundamentally, the objective of any…
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NTT Com – Netmagic is a one-stop shop for its customers’ multi-cloud needs
Prasenjit Roy SVP & Chief Marketing Officer NTT Com – Netmagic Brand Positioning vs. Marketing Tactics In India, the adoption of cloud for…
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OBOPAY continues to be a part of the digital revolution that is sweeping the fintech industry
Shailendra Naidu CEO OBOPAY Brand Positioning vs. Marketing Tactics The fintech brand positioning revolves around two pillars which is common to…
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OnCam believes in a personalized marketing strategy to build its customer connect
Richard Morgans Group CMO - Oncam Brand Positioning vs. Marketing Tactics Identifying a USP is ever more important in today’s B2B markets.…
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Joining hands for unlocking the world's potential
Digital is here to stay. IDC predicts that by 2021, at least 60 percent of Asia Pacific’s (excluding Japan) gross domestic product will be…
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ONE Broadband committed to enhancing customer experience through its services
Yugal Sharma CEO - ONE Broadband & IN Entertainment India Brand Positioning vs. Marketing Tactics The Home Broadband Market is essentially a &ldq…
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Prysm: Re-inventing large format display & digital workplace technology
GB Kumar Vice President India and APAC, Prysm Brand Positioning Prysm is driving a new era of digital transformation and enterprise agility. Our…
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Voice - The Next UI
Voice technology is gaining mainstream acceptance thanks to the new voice based devices from the leading companies like Amazon, Google. Simultane…
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Pi DATACENTERS Is Poised To Be The Digital Transformation Partner For Enterprises  Â
Debmalya Dey Roy Vice President - Sales & Marketing, Pi DATACENTERS Good data for a Good Brand Strategy As a datacenter and cloud service provide…
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