75% of Truecaller's global MAU and DAU base is from India

According to reports, Truecaller has reached a milestone of 250 million monthly active users (MAU) and 200 million daily active users (DAU) globally.

The company has been claiming India as its biggest market and has recorded 185 million MAU and 150 million DAU from the country. As per the above-mentioned figures, India has contributed 74% in MAU and 75% in Truecaller’s DAU.

The company also added 50 million MAUs in eight months. It had reached 200 million MAU in February 2020 and 100 million MAU in April 2018.

Alan Mamedi, CEO and co-founder, Truecaller says, “Truecaller was built with the vision to make communication more effective for everyone and this is what has fueled this spectacular growth over the years. This vision started with caller ID but now also offers so much more including SMS blocking and even digital loans.”

The 185 million MAUs in India places Truecaller among the top MAU commanding platforms in the country along with WhatsApp, Facebook, Messenger and Youtube. TikTok used to have over 200 million MAUs. However, the Bytedance-owned short video entertainment app has been banned in India since the last week of June. ShareChat that recently launched TikTok’s clone Moj also claimed to cross 160 million monthly active users in the second half of the last month.

Though the company is optimistic about monetization via lending, experts believe that the lending market is overcrowded and it’s unlikely to build sizable revenue via offering third party loans. Advertising and subscription will be major revenue channels for Truecaller.