ASUS expands community outreach with second ‘Beyond Incredible’ chapter in Pune

ASUS successfully hosted the second edition of its flagship community initiative, ‘Beyond Incredible with ASUS’, in Pune. The high-energy community meet-up brought together gaming enthusiasts, creators, and tech aficionados for a full day of immersive experiences and direct interaction with the brand’s latest innovations.

Following an enthusiastic response to the inaugural chapter, ASUS aims to expand the initiative across more cities, establishing a dynamic platform for live product demonstrations, user feedback, and community-building. The Pune edition continued this momentum, offering attendees a first-hand look at ASUS’s latest offerings, including the high-performance ROG Zephyrus G14, the versatile ROG Flow Z13, the newly launched Vivobook 14 Flip, and the Snapdragon-powered Zenbook A14, among others.

The event featured a series of engaging activities such as live gaming battles, exclusive product showcases, content creator sessions, and interactive Q&A segments. Visitors enjoyed hands-on access to the latest ASUS ROG laptops and gaming accessories, engineered for professional-grade gameplay, seamless content creation, and high-quality streaming.

Addressing the event, Arnold Su, Vice President, Consumer and Gaming PC, ASUS India, said, “With ‘Beyond Incredible with ASUS’, our mission is clear to cultivate genuine and meaningful tech-conversations across our community. This initiative is all about listening to the people’s aspirations and expectations, so we can develop products that don’t just meet the needs of today but also resonate with today’s ever-evolving lifestyle. At ASUS, we see our community not just as customers but as collaborators, and with this initiative, we aim to get closer to the people who continuously shape our brand journey.”

Building on the success of the inaugural ‘Beyond Incredible with ASUS’ community meet held in Bangalore, ASUS brought the second edition of the initiative to Pune. The first-of-its-kind engagement platform, which debuted in Bangalore with over 85+ attendees comprising community members, creators, and regional media, set the tone for a deeper connection with the ASUS ecosystem.

The Pune edition further strengthened this vision by bringing together the local community to experience ASUS’ latest innovations, participate in knowledge-led sessions, and engage meaningfully with the brand. ASUS plans to further strengthen its community with plans to roll out editions of ‘Beyond Incredible with ASUS’ in other metro cities throughout 2025. The initiatives are designed to offer customized experiences, collaborative platforms, and early access to ASUS innovations, fostering and nurturing an engaged and empowered tech community.