From cricket to clicks: Kohli earns ₹12 crore per Instagram post

Virat Kohli’s 274 million Instagram followers place him 14th among the world’s highest-paid athletes on the platform, earning ₹12 crore per post and reinforcing his global appeal through brand partnerships built on trust, performance, and reach

Virat Kohli’s Instagram influence is enormous, with reports indicating that he earns an impressive ₹12 crore for just a single post. With 274 million followers, Kohli stands as one of the most followed Indian cricketers on Instagram and ranks 14th among the highest-paid athletes globally on the platform. He shares this space with international sports icons like LeBron James and Neymar, showcasing his massive global appeal.

Kohli’s brand value is rooted in his consistent cricketing performances, commitment to fitness, and a clean public image. These qualities have made him a top choice for major brands seeking authentic and impactful endorsements. His social media presence, particularly on Instagram, translates into significant business impact, with every post driving considerable engagement and brand visibility.

Kohli’s strategic sportswear shift

Recently, Kohli ended his long-term association with sportswear giant Puma, which was reportedly a ₹110 crore deal signed in 2017 and set to conclude in 2025. In a new strategic move, Kohli has invested ₹40 crore in Agilitas, a sportswear company, where he will serve as a stakeholder and play an active role in its development and growth. This partnership extends a long-standing professional relationship with Abhishek Ganguly, the former head of Puma India, who played a key role in bringing Kohli onboard as Puma’s ambassador almost a decade ago.

By diversifying his portfolio through social media influence and strategic investments, Virat Kohli is establishing himself not only as a cricketing legend but also as a prominent business figure. His ability to blend sportsmanship with entrepreneurship continues to enhance his stature both on and off the field.