MS Dhoni Secures Trademark for Iconic Nickname ‘Captain Cool’

 

 

Former Indian cricket captain Mahendra Singh Dhoni, popularly known as "Captain Cool," has now secured the legal rights to his iconic nickname. The Indian Trade Marks Registry accepted Dhoni’s application for the trademark on June 16, 2025, and it now sits in the “Accepted and Advertised” phase—one step away from full registration. Once registered, Dhoni will gain exclusive rights to commercially use the moniker across merchandise, sports training services, and brand promotions.

This strategic move by Dhoni mirrors global sporting icons like Cristiano Ronaldo (CR7) and Michael Jordan (Jumpman), who have long monetized their personal brands through trademarked identities. With the "Captain Cool" trademark, Dhoni can now expand into branded sportswear, collectibles, fitness services, digital content, and more under a legally protected label. It opens doors for licensing agreements, brand collaborations, and potentially a dedicated product line.

In recent years, the former skipper’s influence has extended beyond the pitch, with significant ventures in fitness, agriculture tech, and lifestyle brands. The trademark not only solidifies Dhoni’s identity in the world of branding but also ensures legal protection against unauthorized use of his title across platforms.

Keywords: MS Dhoni trademark, Captain Cool, sports branding India, Dhoni merchandise, athlete brand strategy, Dhoni business ventures, sports celebrity trademarks, Dhoni Captain Cool rights, personal branding athletes, Indian sports marketing.