Pulp Strategy unveils ‘The GEO Benchmark Index 2025,’ powered by Neurorank

The report analyses 70 full-spectrum LLM visibility audits across 350-plus cross-industry brands via 408,000 real prompts simulations and 60+ CMO interviews to reveal why 68 percent of brands are invisible inside AI-generated search and how this impacts trust, demand, and competitive relevance

Pulp Strategy, India’s leading full-stack digital agency, has announced The GEO Benchmark Index 2025, a landmark study, revealing how AI assistants such as ChatGPT, Gemini, Claude, and Perplexity are now determining which brands customers discover, trust, and buy from.

The report covers 70 enterprise audits, 350 brands, 408,000 prompt simulations, and insights from 60+ CMOs, uncovering a gap between what brands communicate and what AI models actually recall.

Key findings show that:

·         68 percent of brands do not appear in AI-generated lists in their own categories

·         52 percent face factual errors or misstatements

·         90 percent of consumer brands face negative sentiment skew

·         88 percent suffer inconsistent naming and recognition across models

“AI assistants via Ai search are now the gatekeepers of demand,” said Ambika Sharma, Founder and Chief Strategist, Pulp Strategy. “If a brand is missing from AI-generated answers, it is missing from the customer’s world entirely. It's taken us 4+ months and over a 100 conversations with CMO’s leaders across industries to capture nuances and insights coded here. Our biggest learning was that Neurorank is a powerful system which is built for impact in a Ai search world with foggy visibility.”

The study warns business leaders that AI search is no longer optional: it shapes procurement shortlists, investor narratives, and high-intent consumer discovery.