SAS’s program is tailored to meet the ever-growing needs of partners

Manish Nair 
 Head-Global Channels, India/ASEAN/S. Korea - SAS 

SAS maintains high standards of engagement with Partners for them to be successful. It believes each partner to bring unique capabilities and assets which contributes to SAS’ joint success and differentiates the brand in the market. 

Partnerships are essential for an organization's success and play a central role in gaining a competitive advantage through indirect market expansion. SAS’s partner program is crucial for expanding our reach & enables us to leverage the network, expertise, and resources of partners to access new markets and customer segments. This broader market exposure is often challenging to achieve independently, and partnerships provide a strategic gateway to tap into uncharted territories. By working with partners, we can enhance their market penetration, acquire new clients, and ultimately increase revenue for both entities involved.  

SAS’s partner program is tailored to meet the ever-growing needs for partners to be successful with us. It provides partners with support across the lifecycle of partner engagement which involves partner recruit, onboard, enable, engage & govern.  

Partnerships are built on trust, as it serves as the cornerstone of collaboration, fosters mutual respect, and underpins the foundation of shared goals and objectives. SAS maintains high standards of engagement with Partners for them to be successful. It believes each partner to bring unique capabilities and assets which contributes to SAS’ joint success and differentiates the brand in the market. 

SAS empowers partners with extensive tools and technologies to be successful in executing joint business plans, which includes exhaustive enablement programs across partners sales & technical teams which are delivered digitally through SAS dedicated partner portal which helps partner resources to build skills to sell, deliver, implement, and maintain SAS. Also, SAS assists partners' with digital channel marketing programs to drive marketing campaigns & industry events to evangelize SAS offering/ joint partner IP’s to drive greater customer outreach.  

SAS has recently signed a global agreement to make TD SYNNEX, a leading global distributor and solutions aggregator for the IT ecosystem, its primary global distributor for SAS solution provider partners. Under the new agreement, resellers of SAS solutions will benefit from an enhanced experience through TD SYNNEX that gives them access to additional expertise, dedicated regional presences, and expanded reach in new markets.

 
SAS continues to see double-digit growth in partner related revenue affirming the effectiveness and comprehensiveness of the SAS partner program.