Tata Tele Business Services launches ‘Mira’ to guide SMEs in digital adoption

TTBS’ new mascot Mira, combining human-like traits with digital expertise, will help India’s SMEs navigate technology adoption challenges, making solutions more accessible and instilling confidence as businesses accelerate their digital transformation

Tata Tele Business Services (TTBS), a leading B2B digital and cloud solutions provider in India, has announced the launch of its brand mascot ‘Mira’, a smart, approachable digital advisor created to help India’s Small and Medium Enterprises (SMEs) navigate their digital journey with ease.

As India’s SME sector accelerates its digital adoption, many businesses face challenges in understanding and implementing the right technological tools. Mira, with her human-like qualities and engaging personality, will act as a trusted advisor, making technology more accessible while fostering confidence among business owners in adopting smart solutions.

“With Mira, we’re redefining how businesses engage with digital solutions through simplicity, warmth, and trust” said Vishal Rally, President & Chief Revenue Officer, Tata Teleservices. “Mira reflects our values of being approachable and expert-led ensuring SMEs feel supported at every step of their growth. Mira will bridge the gap between complex tech-speak and real-world business needs, making digital transformation an inclusive and seamless experience.”

Why Mira Matters for MSMEs:

·       Makes Tech Simple: Presents technical information in an easy-to-understand manner.

·       Guiding Businesses: Adds a friendly touch to TTBS experience, helping businesses navigate and adopt the right solutions smoothly.

·       Trusted Companion: Reinforces TTBS’s promise of being a dependable partner in progress.

Mira, as the female persona, brings relatability to TTBS’s brand identity, while naturally aligning with the growing role of women as key drivers in business and entrepreneurship.