The biggest component of Veeam’s GTM strategy is its reliance on partners

Amarish Karnik
Channel Sales Director, India & SAARC - Veeam Software

“Working closely with our partners to achieve a greater understanding of Veeam’s solutions while simultaneously also learning about their technical abilities and area of expertise helps building unique partnerships that allow us to offer services that drive profitability and growth.”  

Veeam is a firm believer that the success of its partners, in turn, reflects on its success as an organization. It continuously strives to bring constant innovation to its partner programs to stay relevant. Veeam’s solutions are flexible, easy to install, simple to run and always reliable, and it has designed its Partner Programs around the same principle. Its partner programs are aimed at empowering all partners to thrive in the evolving business landscape and better respond to customer demands.

Veeam believes that a Partner Program is not about backend rebate, instead it should be a means to help partners build new skills so that they can build more profitable business. Partner programs also enable Veeam to scale its business across markets (Tier 1, Tier 2 and Tier 3) and various verticals such as BFSI, Service Providers etc.

Veeam has strengthened its Partner Perks programme, which was created specifically to increase partner engagement, reward them, encourage focused solution adoption, and drive business growth. Veeam also provides several other network programmes that facilitate access and provide better support to our partners, as well as increase partner engagement and encourage focused product/solution adoption among customers.

•    Veeam Technology Alliance Program (VTAP) - designed to drive higher market share and profitability for its alliance partners through joint development efforts and strategic activities that increase industry awareness and sales
•    Veeam ProPartner Network – allows global ecosystem of partners to work directly and indirectly with one another and is a means of allowing them to stay connected with its global community and have access to customized programs, tools, and resources
•    Veeam Accredited Service Partner (VASP) – enables partners to differentiate their offerings and achieve value realization to drive customer success.

Veeam collaborates closely with its partners to help them gain a better understanding of its solutions while also learning about their technical abilities and areas of expertise. To ensure more measurable success for all stakeholders, Veeam introduces innovative partner programs every year.