A Tally(ing) Story
Meera Raman
Associate VP - Marketing & Communications, Tally Solutions
As soon as one thinks of accounting software, Tally comes to one’s mind. However, today Tally’s offerings have increased manifold and it enjoys the reputation of being India's leading business management software product company. Meera Raman, Associate Vice-President – Marketing & Communications, Tally Solutions, shares with VARINDIA its business strategies and its focus on the SMB sector. Edited excerpts:
What is your understanding of the Indian market? Give an overview on how Tally Solutions fits well in the Indian market?
The Indian market is a dynamically growing market and has been among the top 10% of the world’s countries in terms of economic growth since 1991. One of the major driving forces of this growth are the Small and Medium enterprises that constitute the backbone of the Indian economy contributing to more than 45% of the industrial output and employing upwards of 60 million people. With approximately 30 million SMEs in India, this sector has been growing at the rate of 8% per year.
As far as Tally is concerned, it is a home-grown product company that believes in creating simple and useful software keeping in mind the Indian business temperament. That Tally aptly understands the way Indian market operates is obvious when you consider the market share that Tally has in India. Tally, today, works with the entire Indian business pyramid with organizations ranging from micro to large-scale enterprises – all adopting Tally with equal gusto.
Please throw light on how you are focussing the SMB sector in India?
From the beginning, we believe we have been in the business of “helping businesses grow”. We focus on our users and place ourselves in their shoes. We work on helping the businessman to do his business better by providing technology that adapts to his business needs and does not require the businessman to modify his business processes to suit the technology.
Tally provides its users a solution that is flexible enough to suit the existing business processes of an enterprise. A complete ERP package with various business functions, it is incrementally implementable and unlike a typical ERP, it can be installed and be ready to use in 30 seconds. Tally is dynamic and adapts to the rising needs of a growing business. Providing an innovative solution that promises unmatched customer experience while being widely available, affordable and easily adaptable has been the guiding force for our SME ventures.
Please share details on the need for automation in the SMB sector?
Indian SMBs have started realizing the need for investing in a robust IT infrastructure in order to achieve operational efficiency and thrive in a highly competitive business environment. Automation also allows businessmen to do what they do best – do business and leave aside the operational hassles of management of the business and focus on business growth. With unique requirements that demand full capabilities without complexity, SMB customers need practical solutions that provide quick returns on their investment.
What Innovations are happening at Tally, especially for Indian SMEs and retail sector?
Tally has been constantly endeavouring to innovate and provide technology that enables better business management even in this dynamic environment. For the modern businessman who is always on the move, the remote access capabilities in Tally allow him to gain information and analysis of his books from anywhere on the globe. The auto bank reconciliation feature promises to simplify banking and improve traceability and productivity. That is not all. Tally provides a statutory compliance experience which is unmatched and provides complete adherence to the ever-dynamic government policies which are brought into effect in the product as soon as the Government announces any change.
Please share details on Tally Products – Tally ERP 9?
Tally.ERP 9 has grown from a basic accounting package into a simple-yet-sophisticated business management software product. Comprehensive capabilities allow Tally.ERP 9 to meet the needs of all small to large businesses with dispersed operations catering to various functions like Accounting, Inventory, Manufacturing, Statutory and Payroll.
moumita@varindia.com
See What’s Next in Tech With the Fast Forward Newsletter
Tweets From @varindiamag
Nothing to see here - yet
When they Tweet, their Tweets will show up here.