Micromax has announced that the company has sold over a million units of its Canvas range of smartphones.
As reported by Micromax, designed for functionality and style, the handsets from the Canvas series have been extremely popular amongst the Indian youth who desire to have a smartphone experience with the best of features, hardware and performance at an affordable price.
Shubhodip Pal, CMO, Micromax, said, “The Canvas series has proved to be a trendsetter in the Indian smartphone segment. When we launched the Canvas HD, for the first time our online sales partners had witnessed a digital queue in cyberspace to such an extent for any product, to the traditional cue one normally sees. It was great to witness consumers wait until 12:00am for their chance to book the Canvas HD on Valentine’s Day selling 9,000 units in less than 24 hours.” We hope to further strengthen our leadership in the smartphone segment in the coming months, as we continue to bring an exciting range of ‘CANVAS’ phones which are driven by consumer insights and cater to the needs of the market.”
The company claims that the sales have been equally dominated by the leading metros and smaller towns in the country.
