NEED OF A PARTNER PROGRAMME
Partner (Channel partner) is the backbone of the fourth ‘P’ of marketing i.e. “Place”. Technology partners are integral part of the Solutions world and are an extended arm of a company to promote its products and services to end customers. These partnerships augment the sales teams, broaden the reach, and provide the customers with a complete solution if the technology is vetted, tested, and add value to your ecosystem.
Thus partner programme is very important to give comfort level and win their loyalties towards a brand. A partner program is a business strategy that vendors use to encourage channel partners to recommend or sell the vendor's products and associated services.
IMPORTANCE OF A PARTNER PROGRAMME
Yes!! Every company does and invest 1% to 4% of their revenues in bringing innovative partner programmes.The idea is to take the relationship to next level and hone the skills of partners to sell our brand.
MAIN CONCERNS TO ADDRESS
The idea is to take the relationship to the next level and win their loyalties amidst throat cutting competition. The program and brand equity should be strong enough to make partner feel proud of the association. While designing we ensure that partner feels confident on selling our product in their designated domain area and earn decent profits.
VINEET MAHAJAN
Director, Unilumin Group
