Acer, along with Microsoft, has announced aggressive marketing plans to provide impetus to the sales of Windows 7 OS loaded PCs. As part of this latest programme from Acer, titled Acer Windows Advantage, the company has tied up with 66 of its retail partners, including Acer Malls and Acer Points, to increase the attach ratio with Windows 7 OS.
“We are excited and confident about the combined value Acer and Microsoft can provide to our customers. We have been working closely with Microsoft to help ensure product efficiency and maximum utility to the end-consumer," said S. Rajendran, Chief Marketing Officer, Acer India.
The breadth of the Windows platform with its host of options, has given Acer the momentum to develop fresh features in its PCs, to suit new forms of consumer demand. Acer has introduced into the market Windows 7 based SKU line up across platforms, including touch enabled notebooks. These notebooks aid in bringing out the best features of Windows7. The evolution of netbooks also has now reached a new high with this advanced version of Windows OS. Netbooks these days have moved on from being basic web-surfing devices to become more powerful all-encompassing computing devices. The familiar and easy-to-use interface of Windows makes working on these devices an enjoyable experience
Commenting on the launch, Rishi Srivastava, Group Director, OEM, Microsoft India, said, “We are happy to extend our long-term partnership with Acer to provide our customers a computing experience that will not only simplify their tasks but also enhance productivity. Windows 7 is designed to make the PC faster, more secure and more reliable. With the Acer Windows Advantage consumers across the country will have easy access to a host of form factors from Acer on Windows 7, the fastest-selling operating system in history. Further, this initiative will also open up a host of business opportunities for our channel partners who are our interface with the consumer.”
