The Adobe Digital Marketing Summit kicked off with a crowd of more than 5000 digital marketers, publishers, agencies and technologists. Answering marketer’s call to reinvent themselves, Adobe has unveiled the newest technology breakthroughs in its Adobe Marketing Cloud, including the ability to do advanced real-time audience profiling, predictive marketing mix planning, and technology that seamlessly manages content across the Web and mobile apps. Attendees will hear from master marketers at brands including Audi, Fedex, MGM, REI and Sephora as well as celebrity speakers who have used digital to reinvent themselves and their careers.
"Marketers today want to reinvent themselves and the way they approach their work, but the majority needs help to thrive in a digital world,” said Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe. “Adobe Summit is the best place to learn about the latest digital marketing technology, get advice on the newest marketing practices and hear from the world’s most effective marketers.”
The Company introduced new core services for Adobe Marketing Cloud, which span across Solutions and deliver data, insights, context, profiles and more.
Adobe also previewed Marketing Mix Planning technology, new capabilities in Adobe Marketing Cloud that enable marketers to assess, optimize and execute their offline and online marketing mix including TV, PR, print and events, as well as paid search, display advertising, social, email and more. The company introduced a set of new mobile app development solutions and capabilities in Adobe Marketing Cloud that help companies create, manage and deliver highly personalized mobile app experiences to their customers and prospects in real time and without the need for app development skills.
A major new release of Adobe Experience Manager offers innovations for simplification of website re-platforming and dynamic asset delivery. And, the company launched Adobe Target Premium, which automates the targeting of relevant content, offers and cross-sell recommendations for marketers and enables organizations to easily launch automated campaigns with just a few clicks.
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