Adobe has declared integration of its digital publishing platform, Adobe Digital Publishing Suite (DPS), and Web experience management solution, Adobe Experience Manager, part of Adobe Marketing Cloud. This new integration, in combination with Adobe Analytics, enables publishers and brands to create, deliver and measure experiences across content-rich apps, like digital magazines, and the Web using one set of assets. As a result, organizations can accelerate application authoring, reduce publishing costs across channels, and deliver a consistent brand experience and content marketing strategy on the Web and mobile devices.
With DPS customers using Adobe Creative Cloud to create stand-out apps, the announcement underlines the new connections the company is forging between its unrivalled content creation technologies and industry defining digital marketing solutions.
Now, the combination of DPS and Experience Manager allows organizations to deliver relevant, timely branded content by authoring compelling app content faster, decreasing publishing costs across channels, maintaining a consistent brand and user experience.
In addition to the new integration with Experience Manager, DPS also offers full app measurement capabilities from Adobe Analytics, part of Adobe Marketing Cloud. The combination of DPS and Adobe Marketing Cloud allows publishers and businesses to create, deliver and measure rich-content mobile apps, ensuring the most impactful content reaches the right audience.
Image Gallery
