Airtel Africa and Mobileum have announced the start of an innovative Analytics project which will enable a deeper understanding of their customer’s travel intentions, travel patterns and service usage habits while travelling. This will help Airtel create a more enjoyable travel and roaming experience for Airtel’s customers.
Mobileum will analyze Airtel Africa customer, network and commercial data to generate innovative insights on Airtel Africa’s travelling customer population like travel prediction, roamer detection and roamer segmentation, amongst others. These insights will enable Airtel Africa to create tailored travel and roaming experiences for their customers.
“Airtel is strongly invested in harnessing the power of technology to provide our customers with a better roaming experience. Analytics will help us use the data that we have on our customers, networks and operations to provide us with deeper insights on how we are running our business and how our customers are using our services to help us serve our roaming clients better,” said Andre Beyers, Chief Marketing Officer, Airtel Africa.
Mobileum is a strategic partner to Airtel and has roaming solutions already installed in Airtel’s operations across Africa and Asia.
