Following the success of its “Re1 video downloads” campaign, Bharti Airtel has introduced “Re1 Entertainment Store” which will offer a wide range of mobile content, including music, videos, games, photos and internet browsing offers – all at Re1. The store is made compatible with over 5,500 mobile devices, including feature phones.
With the launch of the “Re1 Entertainment Store”, Airtel claims continuing to leverage the affordable “Re1” tag to simplify data services for its customers and encourage the mobile internet experience among first-time users across India.
To promote the rollout of “Re1 Entertainment Store”, Airtel has also launched a high-decibel campaign comprising of 4 TV commercials. Supporting the TV campaign will be an exciting mix of outdoor and digital promotional legs.
Airtel mobile customers can dial 56789 from their Airtel mobile phones to visit the “Re1 Entertainment Store”.
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