Just before the festive season, Amazon.com Inc has poured an amount of $95.51 million in its Indian payments unit, as per the data from business intelligence firm Tofler.
The sale on Amazon will begin from October 17 and the company is trying to encourage payments through Amazon Pay with cashbacks and other rewards.
Both Amazon and Flipkart offer deep discounts on everything from clothes, smartphones to home appliances ahead of key Hindu festivals Dussehra and Diwali.
In July, the company invested 23.10 billion rupees in Amazon Seller Services. Apart from this, early this year it announced a $1 billion investment to bring more than 10 million small businesses online in India by 2025.
In the fast-growing India online market Amazon, Reliance Industries and Flipkart are in a race to gain market share.
