E-commerce giant Amazon has surpassed the target of $20 billion in cumulative exports from India in the last 10 years and is now eyeing $80 billion worth of outflows by 2030. Under the Amazon Global Selling programme, which was launched in 2015, the company has so far registered over 200,000 exporters, who sell more than 750 million homegrown products. The total seller base of the company has grown by over 33 per cent in the past year. It enables Indian small- and medium-sized enterprises to sell to customers in 18 global markets, including the U.S., Britain, Germany, Canada and the United Arab Emirates.
Thousands of Indian artisans and small businesses were affected after the U.S. doubled tariffs on certain goods to 50% starting on August 27. The tariffs were a response to India's purchases of Russian oil.
According to Amazon executives, the broader export impact remained limited.
"We focus on controllable inputs, not short-term trade headwinds,” said Srinidhi Kalvapudi, the head of Amazon Global Selling India in an interview. "Our long-term story is structural, not cyclical - and for e-commerce exports, it’s still day one.”
The U.S. is the top destination for Indian sellers on Amazon, followed by Britain, Germany and Canada, Kalvapudi said.
According to data from India's commerce ministry, exports to the U.S. fell to $5.43 billion in September from $6.87 billion in August, as tariffs hit shipments of textiles, shrimp, gems and jewellery.
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