AdKeeper is charting a course directly against that ad-blocking current, arguing that consumers like to see ads and will want to save favourites in one central location.
Participating advertisers place a small button on ads with the AdKeeper logo and when a consumer clicks the button, the ad is stored on a page on AdKeeper.com along with any others the consumer has saved.
A recent study by AdKeeper and 24/7 Real Media found the main reason people ignored banner ads was that they did not want to be pulled away from websites. According to Google, the average click-through rate - the portion of users who click on an ad - is 0.1 per cent, or only one out of 1,000. Once ads are saved to AdKeeper, the click-through rate improves to 3.4 per cent, meaning consumers are 34 times more likely to end up viewing the ad, according to the company.
