Apalya Technologies has announced that it has bagged the global rights for exclusive mobile, video streaming for all IPL matches for two years, including the current 2011 season. Apalya was also the mobile TV partner for IPL's 2009 and 10 seasons. The company has added more than a million new subscribers for its mobile TV services in first five months of 2011 riding on the wave of World Cup, followed by IPL.
"We are absolutely delighted to bring the exciting IPL matches to millions of cricket fans across India. Apalya has played a key role in delivering on the move entertainment and enhancing the popularity of IPL. During the peak IPL season, the average viewership on mobile viewing has gone up to 14 minutes per day and we have so far streamed more than 1 million hours for IPL this year," said Vamshi Krishna Reddy, CEO, Apalya Technologies. "Apalya has also crossed more than 6 million subscribers through leading service providers and we are happy that this partnership will enable us to take IPL action to these subscribers. We look forward to a long and successful association with IPL," he added.
With this tie-up, cricket fans across India will now be able to catch the IPL action real time on their mobile phones. They can download mobile TV application by sending smsTV to 58888. Apalya has partnerships with almost all major telephony service providers across the country. IPhone users can also download "mimobitv" application from itunesAppstore and Nokia users the Nokia Cricket TV app from Ovistore, respectively.
The successful mobile broadcast of Cricket World Cup 2011 for Vodafone saw the company continue its winning streak of securing top-class cricket programming for its subscribers, including mobile TV rights for all IPL seasons. In addition to this, the company has partnerships with more than 150 television channels in India.
