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Apple plans major 10-product expansion under new CEO John Ternus

Apple is preparing for a major expansion of its product portfolio under incoming CEO John Ternus, who is set to take charge later this year. According to industry reports, Ternus is expected to oversee the launch of nearly 10 new product categories, marking a significant increase compared to the relatively limited category expansion during the tenure of Tim Cook.

The upcoming leadership transition signals a renewed focus on hardware innovation, with Apple aiming to strengthen its position across emerging technology segments, including foldable devices, artificial intelligence, and smart home solutions.

Foldable iPhone to Lead Early Strategy

One of the most anticipated developments under Ternus’s leadership is the introduction of Apple’s first foldable iPhone. The device is expected to arrive early in his tenure and could be priced in the premium segment, reflecting its advanced design and technology.

The foldable smartphone is likely to focus on key aspects such as hinge durability, minimal screen crease, and a user experience that blends the functionality of a smartphone and tablet. With competitors already active in this space, Apple’s entry could play a crucial role in driving adoption and expanding its high-end device portfolio.

Expansion across AI, Wearables, and Smart Home

Beyond smartphones, Apple is reportedly working on a wide range of new products across multiple categories. In the smart home segment, the company is developing devices such as a display-enabled home hub, a robotic tabletop system designed for interactive communication, and a privacy-focused security camera.

The wearable technology space is also expected to see significant innovation, with projects including AI-enabled smart glasses, camera-equipped audio devices, and new forms of wearable accessories designed to enhance real-time interaction and data processing.

In computing and extended reality, Apple is exploring devices such as touchscreen-enabled laptops, advanced augmented reality glasses, and foldable tablets aimed at improving productivity and immersive experiences.

As Apple expands its hardware ambitions, aligning software capabilities will become increasingly important. Enhancements to voice assistants and AI-driven features are expected to play a key role in integrating these new devices into a cohesive ecosystem.

The planned expansion reflects Apple’s broader strategy to drive growth through innovation, positioning the company for its next phase of technological evolution under new leadership.