What kind of trends do you see in the Wireless Products market in India?
Mobility is one of the factors which cannot be neglected in today’s environment. Users are constantly looking for products which are sleek, equipped with the latest technology that will also provide them with sufficient mobility. Frequent travellers, students and of late home users have readily adapted to wireless devices. So, the challenge here is to keep the product small, stylish and mobile.
We at Microsoft Hardware understand the needs of our customers and ensure that all our products are designed keeping in mind their desire for comfort, style and technology. The Explorer Mini Mouse, featuring the patented BlueTrack technology is an ideal companion for the user on the move. It works on more than 40 surfaces and is highly accurate. The Arc Mouse with its unique shape not only adds style to computing, but is also very comfortable. It is very light and fits the palm perfectly and also highly durable. When folded, it can withstand up to 10 kilos of weight and hence is ideal to pack into a suitcase for travel.
Microsoft Hardware also has a wide range of wireless products that enable users to work comfortably. Of late, integrated entertainment is becoming popular on the PCs. So whether you want to surf the net or chat through Windows LIVE from the comfort of your couch, PC wireless products are the perfect choice for you.
Factors such as these have contributed to “Hardware anywhere” and we will ensure that it stays relevant to our consumers by bringing out products that will ensure hassle-free computing.
What is your market share?
Microsoft Hardware has been in the hardware business for over 26 years worldwide, and has pioneered 19 of the 25 product categories in its portfolio.
Through the years, Microsoft Hardware has grown to be one of the leaders in the computer peripherals space, not only in terms of value but also the mindshare the company’s products hold with the customers. And, it has built a rich heritage of leadership, trust and value with its customers and partners in India by continuously providing innovative and technologically superior products.
What is your product range to cater to this market?
Microsoft Hardware has a wide range of wireless products that are superior in technology, functionality and features. Microsoft Hardware caters to a product range of desktops, keyboards and mouse which have been doing very well in the market as they cater to different segments in terms of technology, price and usage.
What is the Partner's role in the deployment of Wireless products and what are the opportunities for channel partners?
A channel partner plays the most important role in the sales and marketing of Microsoft Hardware products due to their proximity to the customer. Microsoft Hardware hopes to enlighten these dealers about its latest products, initiatives which, in turn, will equip them to be in a position to provide the consumer with relevant information to help them in their purchase decisions and thus will enable our channel partners to maximize their benefits.
Microsoft Hardware offers a wide range of technologically superior products for the channel partners and most of Microsoft Hardware products come with a three-year warranty and great service support to ensure that the quality is maintained all the time.
What kind of benefits do partners get?
Microsoft Hardware has its standard policy on margins, which paves the way for more transparent and healthy business with our partners. We constantly engage with our partners to cater to their requirements and provide benefits to ensure that our partners get maximum return on investment. Partner profitability is maintained to ensure they grow with Microsoft. Therefore, any challenges which may arise also get sorted out with such a transparent policy.
Which are the most popular Wireless products selling in the market?
We believe in blending innovations with superior technology. Hence, our products are designed to meet the requirements of consumers by providing a great computing experience. We have some great products in this category like Arc Mouse, Explorer Mini Mouse that can work on more than 40 different surfaces and thus act as ideal companions for the user on the move.
How do you provide after-sales support?
Microsoft Hardware continues to provide the best buying experience to its consumers in which after-sales service plays a very crucial role. Most of the Microsoft Hardware products come with a 3-year warranty and in case of any service issues we make sure it is addressed at the earliest by keeping in mind the customer’s expectations & satisfaction. The Microsoft Hardware’s service support policy is very user-friendly and flexible. Any customer can walk in to the nearest service station and get the faulty product replaced by a new one.
What is the evolution path in the future?
Microsoft Hardware is committed to provide better experience and accessibility to customers with its range of gaming and computer peripheral products. We aim to continue offering world-class products to the customer which is a true blend of style and science. In addition, we will also continue our various initiatives to inform educate and empower its dealers across the country. We also see a great opportunity in Tier-2 and Tier-3 towns where consumers and small businesses have recognized the importance of computing and the production of low-cost netbooks/PCs and a stable growth will fuel the industry.
Ashim Mathur, National Marketing Manager, Entertainment & Devices Division, Microsoft Corporation (India) Pvt. Ltd., shares some thought on Wireless Peripherals market.
