ASUS aims to emerge as the most Preferred Partner brand in Commercial PC Market
With the launch of Expert Series of Commercial PCs, ASUS is bringing the same long term determination and grit to introduce products with meaningful innovations backed by strong service setup and packages that aim to reinvent the Commercial PC Market in India.
In a chat with VARINDIA, DINESH SHARMA, BUSINESS HEAD, COMMERCIAL PC AND SMARTPHONE, SYSTEM BUSINESS GROUP, ASUS INDIA, discusses how ASUS is determined to become not only the preferred brand of choice by end customers but to also aims to be the most preferred partner brand for commercial PC channel partners.
The commercial PC category is set to be revolutionised with the entry of ASUS. What is the objective and market opportunity?
India is a key growth market for ASUS. We are the fastest growing consumer laptop brand in India and our objective is to build upon our expertise in PC technology and design thinking to create cutting edge products for the commercial PC segment. We aim to delight enterprise customers across customer segments with wide range of dependable, high quality products across notebooks, desktops, All-in-Ones and work-stations.
All Enterprise users, right from CEOs to early jobbers, have a vision related to both work as well as personal achievements, ASUS’ passion is to provide cutting edge PC products, services and solutions that enable Enterprise Customers to fulfil theirvision.
Marquee very large Indianenterprise customershave already demonstrated high receptivity and delight for ASUS Expert Series of commercial PCs, with high rate of repeat orders. With the prevailing high demand for mobility products, ASUS’ entry into commercial PC has augured well for both channel partners and end-customers in India.
Designed specifically for businesses of all sizes, we offer versatile device features that enable work and access from anywhere, anytime. Our product offerings are tailored for the requirements of the future customer,keeping in mind the integration of office, home and school. This fast changing market has resulted in a significant demand for remote enterprise solutions, carving out a strong opportunity for ASUS to deliver technology solutions that are high on performance and deliver a seamless experience to a diverse category of users.
Commercial PC market contributes to 50%+ overall Indian PC market and our foray into commercial PC market enables us to now target 100% market potential.
What are the products and offerings, ASUS has launched to meet the needs of Indian Enterprise customers?
We are building a robust product range that will cater to all the segments of the market. Our commercial PC products cover all key categories such asNotebooks, Desktops, All in Ones and Mobile Workstations.
ASUS's Expert Seriescombine the cutting edge global innovation with ‘Made for India’ additions that make them ideally suited for the Indian enterprises.
The DNA of Asus Expert Series comprises
• Innovation: Cutting Edge Technology with Customer Centric Differentiated features
• Reliability: Military Grade Standards and high Security compliance on both Hardware and Software
• Flexibility: Products across key Commercial PC Categories that have high flexibility of upgrade across RAM, Storage Types, Display Types and Processors and can be customized to order for reasonable volume.
• Simplicity: Simplicity of both Design and Usage with features such as Trackpad that also doubles up as a numeric keypad on some Notebooks.
How is ASUS poised to tap into the SMB, MSME and start up segments?
We have created a range of ASUS Expert P1 series notebooks and D3100 series desktops to specifically meet the needs of SME and MSME customers in India. We value our relationships with businesses of all sizes.
For SME / MSME customers who are spread throughout different class of cities this becomes a major support pillar.
We have an extensive network of leading regional distributors who ensure reach and availability of our products to channel partners, focused on SMB and MSMEs.
How us ASUS partnering withCommercial PC channel partners?
ASUS aims to be the most preferred partner brand for commercial PC channel partners.
Our policy framework is transparent and well-structured to respond to the needs of Commercial PC Channel Partners with speed and agility. We have deployed advanced CRM system powered by Salesforce for opportunity tracking and assignment. The CRM system and associated process enables high speed response to our Channel Partners on product, commercials, and marketing aspects to respond to the queries of customers with efficiency.
To ensure high quality distribution ASUS has partnered with India’s leading commercial PC distributor – Redington.
ASUS is grateful for the Trust and Support received from the leading Regional Distributors in the PC Industry to distribute ASUS’s Expert Series of Commercial PC to wider Commercial PC channel, and all leading Commercial PC SI/VAR partners who have placed tremendous trust and supported Asus’s foray into Marquee End Customer Accounts.
How will ASUS enhance its after sales and service approach? What is the targeted number of service centers and expansion plans?
Asus has worked very hard on establishing strong After Sales Service network in India with 200+ service centres.To ensure robust after sales service support to Enterprise customers Asus made several upgrades in its service framework.
• Dedicated Helpline for Enterprise Customers has been established with extended operational hours, 9 a.m. to 9 p.m. Monday to Saturday.
• Well defined SLAs and Escalation Matrix for Enterprise Customers and Channel Partners
• Value added services tailored for the Enterprise segment such as Warranty Extension packs, Accidental Damage protection, Hard Disk Retention Pack, and Battery Warranty Extension
• Better service resolution TAT
With a team of professionals with a proven track recordof being acutely customer centric and responsive to serve the needs of our channel partners and end customers, we are confident of delivering service with high speed and high satisfaction.
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