Autodesk has announced that it is shipping Autodesk Smoke 2010 for Mac OS X, a software-only editorial finishing tool and the first Autodesk finishing product designed to run on the Mac. Smoke software’s proven editorial finishing tools harness the 64-bit power of Snow Leopard to provide an interactive, all-in-one finishing experience.
“The business of post-production is evolving. Post-production and broadcast facilities alike are seeking more affordable, integrated creative tools that can help them stand out from the crowd,” said Arun D’souza, Head, Media & Entertainment (M&E), Autodesk India and SAARC. “Smoke 2010 on the Mac has been designed to help editors increase creative output, project quality and turnaround times. It brings production-proven finishing capabilities to the extremely talented community of artists already using the Mac in broadcast and post-production.”
Autodesk Smoke helped define editorial finishing by combining the timeline workflow of a non-linear editor with advanced visual effects tools. Customers have used Smoke to help shape many high-profile television programs such as “House,” “NCIS,” “CSI: NY” and “Entourage” as well as popular Super Bowl commercials, including Coke Zero “Mean Troy” and Cash4Gold.com’s “One Up.” CCTV in China used Smoke to help create its 2008 Beijing Olympics packaging and promotions as well as for content production during the Games.
